Definition:
A metric-driven concept referring to the successful transformation of attention into a desired outcome, such as a sale, signup, click, or behavioural change.
Critical Note:
When applied broadly, conversion thinking reduces human interaction to extraction efficiency. It reframes communication, creativity, and even care as funnels to be optimised rather than relationships to be respected.
Related Terms:
Engagement, Value Extraction, Dark Patterns, Behavioural Bias Exploitation, Upselling, Targeted Advertising