Definition:
Upselling is the practice of encouraging customers to purchase more expensive options or additional features than initially intended.
Usage Context:
Used in retail, subscriptions, digital services, and in-app purchases.
Critical Note:
Upselling leverages momentum and sunk cost bias. Choice is reframed mid-transaction when resistance is lowest.
Related Terms:
Sunk Cost Fallacy, Subscription Lock-In, Artificial Scarcity