Definition:
A broad metric used to quantify user interaction with content, platforms, or services, typically measured through time spent, clicks, reactions, or frequency of return.
Critical Note:
Engagement is often treated as a proxy for value, regardless of whether the interaction is meaningful, healthy, or voluntary. Systems optimised for engagement frequently incentivise outrage, addiction, or compulsive behaviour.
Related Terms:
Attention Economy, Behavioural Bias Exploitation, Gamification Mechanics, Pointsification, Value Extraction