Definition:
The creator economy is an economic system in which individuals monetise creative, informational, or performative output through platforms that mediate visibility, access, and income.
Usage Context:
Used in discussions of social media, influencer culture, independent creators, and digital labour.
Critical Note:
While framed as empowering, the creator economy concentrates power in platforms rather than creators. Income, reach, and stability remain contingent on opaque systems beyond individual control.
Related Terms:
Platform Power, Algorithmic Taste-Making, Engagement, Precarious Labour