Definition:
Bait and switch is a deceptive practice where an attractive offer or condition is presented initially, then replaced with a less favourable one once engagement, commitment, or dependency has been established.
Usage Context:
Seen in advertising, pricing structures, subscription services, platform policies, employment terms, and access schemes that change after sign-up or investment.
Critical Note:
Bait and switch exploits trust and sunk cost. Once time, effort, or identity has been invested, individuals are pressured to accept worse conditions rather than abandon the process, shifting power decisively toward the system.
Related Terms:
Dark Patterns, False Promise, Urgency Trap, Conversion, Legalised Scam