Definition:
Austerity rhetoric is the language used to normalise spending cuts by framing them as responsible, prudent, or inevitable.
Usage Context:
Seen in political speeches, policy documents, media commentary, and institutional messaging.
Critical Note:
Rhetoric shifts focus from harm to discipline. Suffering is reframed as necessary sacrifice rather than policy choice.
Related Terms:
Efficiency Framing, Language Laundering, Waste Reduction Narrative, Normalisation Pressure, Administrative Violence