Definition:
Normalisation pressure is the force exerted by systems, cultures, or institutions to accept harmful, restrictive, or declining conditions as normal or inevitable.
Usage Context:
Seen in austerity policy, workplace culture, platform degradation, surveillance expansion, and erosion of rights or services.
Critical Note:
Normalisation pressure works gradually. What would provoke resistance if introduced suddenly becomes tolerated through repetition, comparison, or lowered expectations.
Related Terms:
Normalisation Bias, Normalisation of Decline, Social Norms, Punitive Neutrality