Definition:
Commodified desire is the shaping of wants to align with marketable goods or services.
Usage Context:
Seen in advertising, influencer culture, and aspirational media.
Critical Note:
Desire is redirected away from structural needs such as security, care, or autonomy and toward purchasable substitutes.
Related Terms:
Manufactured Demand, Consumerism, Artificial Scarcity, Status Anxiety, Value Extraction