Definition:
Artwashing is the use of art, artists, or cultural projects to soften, obscure, or reframe the harmful impact of an organisation, development, or policy.
Usage Context:
Common in urban regeneration projects, corporate branding, tech company sponsorships, and public relations campaigns.
Critical Note:
Artwashing exploits the public trust placed in artists. It redirects attention away from material harm while positioning culture as decoration rather than dissent.
Related Terms:
Legitimacy Laundering, Cultural Capture, Art vs Content, Moral Posturing, Performative Allyship