Definition:
Performative allyship is the outward display of support for marginalised groups without sustained commitment, risk, or structural change.
Usage Context:
Seen in corporate diversity initiatives, public statements, branding campaigns, and social media activism.
Critical Note:
Allyship becomes performative when visibility replaces accountability. Support is withdrawn when it threatens comfort, profit, or power.
Related Terms:
Virtue Signalling, Legitimacy Laundering, Cultural Capture, Identity Politics