Definition:
Brand safety doctrine refers to policies designed to protect advertisers from association with controversial or complex content.
Usage Context:
Used in platform moderation, demonetisation, and content classification systems.
Critical Note:
Brand safety often functions as ideological filtering. It suppresses dissent, nuance, and marginalised perspectives under the guise of neutrality.
elated Terms:
Authority Framing, Content Moderation, Platform Power, Cultural Capture, Legitimacy Laundering