Definition:
Behavioural tracking is the continuous measurement and analysis of actions, habits, or patterns in order to predict or influence future behaviour.
Usage Context:
Used in advertising, recommendation systems, productivity software, education platforms, and surveillance technologies.
Critical Note:
Behavioural tracking collapses people into datasets and probabilities. It enables control through prediction rather than instruction, often without transparency or meaningful opt-out.
Related Terms:
Tracking, Surveillance Capitalism, Data Harvesting, Profiling, Behavioural Governance