Definition:
Authenticity tax is the requirement that creators perform vulnerability, personality, or constant presence in order to remain relevant.
Usage Context:
Seen in influencer culture, livestreaming, personal branding, and social media.
Critical Note:
Authenticity becomes labour. Boundaries erode as personal life is mined for engagement.
Related Terms:
Creator Economy Exploitation, Visibility Tax, Art vs Content, Cultural Capture, Precarious Labour