Definition:
Authority bias is the tendency to trust information from perceived experts or institutions over personal judgment.
Usage Context:
Used in branding, expert endorsements, institutional messaging, and algorithmic ranking.
Critical Note:
Authority is often implied rather than earned. Trust is redirected toward systems with vested interests.
Related Terms:
Authority Framing, Behavioural Bias Exploitation, Compliance Framing, Power Imbalance, Legibility Requirement