Definition:
Cultural capture occurs when dominant institutions absorb and neutralise cultural movements, aesthetics, or language that originally emerged as critique.
Usage Context:
Seen when radical ideas are repackaged as trends, marketing strategies, or depoliticised lifestyle choices.
Critical Note:
Capture drains movements of their disruptive force. What once challenged power is rendered safe, consumable, and non-threatening.
Related Terms:
Legitimacy Laundering, Artwashing, Brand Alignment, Authority Laundering, Cultural Legitimacy Laundering