Definition:
Algorithmic steering is the use of automated systems to influence what users see, engage with, or prioritise, based on predicted behaviour or platform objectives.
Usage Context:
Common in social media feeds, recommendation systems, search results, and advertising platforms.
Critical Note:
Algorithmic steering operates without explicit consent and is difficult to audit or challenge. It quietly shapes perception, attention, and behaviour while remaining largely invisible to those affected.
Related Terms:
Behavioural Governance, Choice Architecture, Nudging, Surveillance Capitalism, Default Advantage