Definition:
Nudging is the practice of subtly steering behaviour through design choices, defaults, prompts, or framing, without explicitly restricting options or issuing commands.
Usage Context:
Common in digital platforms, public policy, financial services, health apps, and user interface design. Often framed as helpful guidance or behavioural encouragement.
Critical Note:
Nudging preserves the appearance of free choice while shaping outcomes in predictable ways. When used without transparency or accountability, it becomes a tool of soft coercion that benefits institutions more than users.