Dopamine Loop

Definition:
A self-reinforcing cycle in which an action triggers dopamine release, encouraging repetition of that action regardless of its long-term benefit or harm.

Usage Context:
Often used to describe engagement patterns in social media, gambling mechanics, notification systems, and habit-forming apps, as well as ADHD patterns of seeking stimulation to overcome low baseline dopamine.

Critical Note:
Dopamine loops are frequently framed as “engagement” or “habit building,” obscuring how they can override intentional choice and exploit neurological vulnerability.